Gen Z can seem like a mystery to many of us, whether you have one at home, you’re trying to hire a recent college graduate to work for your organization or you have a few on your team. Their attitude towards a traditional 9-5 schedule, desire for flexibility in order to create work/life balance and general frustration with “hustle culture” has made them question workplace norms. In most cases, they are not interested in continuing down the same path as older generations. And Gen Z is not afraid to voice their feelings and shake up the professional world – particularly on TikTok.

There’s no doubt Gen Z has seen their fair share of upheaval in the workplace. They’ve witnessed or been a part of the rise in remote work during the pandemic and the increasing abandonment of it throughout the last several months, as well as waves of layoffs as the economy slowed. They’re asking tough questions, like “does life have to be like this?” and they’re concerned about how to prioritize their health and wellness in a system they feel is unsympathetic to work/life balance.

If you’re interested in gaining some insight into the way Gen Z views today’s workplace, look no farther than TikTok. Here’s a look at a few of the top TikTok work trends that went viral over the last year:

• Quiet Quitting: Essentially this is “phoning it in”. Quiet quitting is characterized by employees putting in the bare minimum effort to keep their jobs, but not devoting any extra time or energy to their roles. Popularized on TikTok in 2022, quiet quitting refers to employees doing their jobs, but not “going the extra mile” or doing anything that falls outside of their job descriptions.
• Lazy Girl Jobs: This viral trend racked up millions of views after 26-year-old TikToker Gabrielle Judge shared it with her followers in May. Judge defines a “lazy girl job” as a flexible, remote position that’s non-technical, high-paying and doesn’t require extreme effort or difficult performance goals. She used examples of job titles like “customer success manager” and “marketing associate” that fit the “lazy” job category.
• Bare Minimum Mondays: “Bare Minimum Mondays” are another example of Gen Zers placing a priority on their health and wellbeing instead of the notion of being an “ideal employee”. Digital content creator and startup founder Marisa Jo Mayes went viral on TikTok when she shared her version of Bare Minimum Monday, essentially doing as little work as possible that day to minimize stress.

Whether you’re sympathetic to the views of Gen Z or feel these beliefs are self-entitled and out of touch, they still need to be considered in order to hire and retain a younger generation of workers. In fact, it’s one of the top challenges Leah M Joppy and Associates hears about from clients. How do we attract younger workers? And how do we keep them after they’ve started in a new position? We’ll examine what Gen Z is looking for in the workplace in our next article, but the first step towards recruitment and retention is learning and understanding more about this rapidly growing pool of workers. That’s where we can help by taking a look at your current hiring strategies and how to best tailor them to appeal to the younger generation of employees.

Ready to learn more? Call us at 301-670-0051 or email us at leah@lmja.com.

“She’s quiet quitting and rage applying to lazy-girl jobs.” That sentence may cause many of us to scratch our heads in bewilderment, but to Gen Z workers, it makes perfect sense. And with workplace hashtags like these going viral among Gen Z on TikTok, it makes managers wonder if it’s even possible to make younger workers happy.

So, who exactly is Gen Z? Often defined as people born between 1997-2012, they are more diverse, tolerant, educated and socially conscious than past generations, yet they also report higher levels of stress and mental illness. They’re also one of the largest generations, making up one-fourth of the U.S. population. In fact, they’re about to surpass millennials as the most populous generation on earth and have the potential to transform not just the job recruitment process, but also the industries they’re entering.

The big question is: What is Gen Z looking for in the workplace? Forget the massage chairs and ping pong tables. Gen Z is more focused on meaningful work with an emphasis on work/life balance. Our previous article about workplace TikTok trends is proof of that. Here’s a look at 5 of the top things younger job seekers are looking for at work:

• A competitive salary, but meaningful work is key: With rent, groceries and other essentials at all-time highs, Gen Z places a premium on a good salary. However, while salary is the most important factor in deciding on a job, Gen Z values salary less than every other generation. If given the choice of accepting a better-paying, but boring job versus work that was more interesting but didn’t pay as well, Gen Z was fairly evenly split over the choice.
• A strong benefits package: Along with salary, this is another key to keeping Gen Z employees satisfied at work. Health insurance should be just the start – you should also offer employee retirement plans, commuter benefits, and more. Throw in some free meals or snacks in the workplace and you’re really going to get their attention!
• Reasonable working hours: Gen Z is less willing than millennials to sacrifice work/life balance. Frequently asking this group to work more than their usual hours can be a real motivation killer and lead to workplace burnout. You don’t want a group of “quiet quitters” on your team.
• No micromanagement and toxic work environments: A study by Glassdoor showed Gen Z isn’t too enthusiastic about upper management. That means if you micromanage these workers, you’re likely to chase them out the door. They’re also very conscious of toxic work environments (ie- employees who are too afraid to ask questions, dismissive managers, etc.)
• A flexible work schedule: Even if you can’t keep your team remote all the time, it’s important to give Gen Z the option. For example, you could implement a policy that allows employees to work from home any time they don’t have in-person meetings. That flexibility can go a long way to keep them engaged at work.

Understanding the needs and wants of Gen Z can seem like a big learning curve. However, ignoring their workplace preferences can really put your organization at a disadvantage. As we pointed out, they’re poised to become a large block of the workforce in the coming years. Leah M Joppy and Associates is ready to help you hone your Gen Z recruitment strategy and will look at your current workplace environment, culture and more to make suggestions as to how you can attract younger team members. Call us at 301-670-0051 or email us at leah@lmja.com to learn more.