January 2024 - Leah M. Joppy & Associates Coaching

Whether you love or hate social media or choose to not participate altogether, there’s no question it has a profound influence on younger generations. It’s a part of life for Gen Z and doesn’t just affect their buying habits and pop culture tastes. It’s also where they often turn for career advice.

In October 2023, ResumeBuilder.com surveyed 1,000 full-time workers aged 21 to 40 regarding how TikTok has influenced their career decisions. The numbers speak for themselves. No surprise here: Gen Zers are more likely to make decisions based on TikTok creators. The survey revealed about 41% of those who use TikTok have made career decisions based on information they’ve seen on the app. At least 88% of people who took TikTok advice said it had a positive impact on their lives, 10% said it was neutral and just 2% said those decisions worked out negatively.

Last month, we looked at several TikTok employment trends that gained popularity last year, including “Quiet Quitting”, “Lazy Girl Jobs” and “Bare Minimum Mondays”. All three involved Gen Z’s quest for work/life balance, setting boundaries and sticking to their job description. Here are two other big employment trends that organizations should be aware of as they look to attract and retain the next generation of workers:

“Managing Up”: This is by no means a new concept, but it took TikTok by storm last year. The hashtag #managingup currently has 5.5 million views and career advisors on the platform are promoting it as a key to making your job suit your needs. “Managing up” is understanding your manager’s working style and adjusting your own approach to make both your day-to-day jobs easier. Essentially, it’s about creating, maintaining and improving a working relationship with your boss.
“Boreout”: What do you do when you realize your dream job isn’t all it’s cracked up to be? For Gen Z, it’s airing your frustrations on platforms like TikTok. The hashtag #boredatwork had about 470 million views as Gen Zers shared the mundane and repetitive aspects of their job. This disenchantment is often called “boreout” and can be equally as harmful as burnout. Lack of stimulation in a role can lead to negative feelings about an organization and higher rates of turnover.

Keeping up with social media employment trends can seem like an impossible task, particularly when they seem to change by the day. But when it comes to what Gen Z is looking for in the workplace, the message is pretty clear: work/life balance is key, meaningful work is important and flexible schedules are in demand. How can your organization attract and retain Gen Z workers? It’s one of the top questions Leah M Joppy and Associates receives from clients.

While LMJA realizes the federal sector has little flexibility in hiring practices, we have been very successful with helping our federal customers make minor tweaks in the interview process that can increase the chances of selecting a successful candidate that will stay around awhile! We’re ready to improve your 2024 recruitment strategies with tactics that will help you understand this younger generation and what they really want in the workplace.

Want to learn more? Call us at 301-670-0051 or email us at leah@lmja.com.

Did you know that Gen Z, the group born between 1997-2012, represents 32% of the global population and will account for 27% of the workforce by 2025? These “digital natives” have been shaped by social media, the COVID-19 pandemic and an uncertain financial landscape. Their unprecedented access to information and communication has shaped their behaviors, expectations, and perspectives. And, as we saw in our article above, it has also shaped the way they approach career advice and the workplace.

For many employers, Gen Z can be a tough group to figure out. What are they looking for in a career? If they’re hired, how can organizations make sure they don’t jump ship quickly? Gen Z tends to be socially conscious and values diversity, inclusion and sustainability. They seek purpose and meaning in their careers, placing a strong emphasis on personal growth, continuous learning and making a positive impact.

Last month, we looked at a few of the top things younger job seekers are looking for in the workplace. Here, we’ll look at 3 proven ways to keep them once they’re in the office:

Assign projects that align with their passions and values: Taking the time to understand the individual passions and values of your Gen Z employees will help ignite their motivation. When assigning projects, consider their interests and align them with their core values.
Provide regular feedback and progress updates: Gen Z employees want to know how they’re performing. It’s important to provide regular, specific feedback on their work and progress, highlighting their strengths and areas for improvement. Also, providing progress updates will give them a clear understanding of how their work contributes to the larger goals of the organization.
Give them autonomy and ownership: Micromanaging Gen Z is the first step towards showing them the door. These younger employees thrive when given autonomy and will be empowered if they can take the lead on projects and make decisions. It shows that you value their input and believe in their capabilities – and it goes a long way with this generation.

Gen Z also prefers consuming information in bite-sized, easily digestible formats. Offering “microlearning” opportunities is a great way to cater to this preference. Examples include: breaking down training materials, onboarding and development resources into shorter modules or interactive formats.

As you look at your hiring strategies for 2024, how are you approaching attracting and retaining Gen Z employees? It may not be something you’ve thought a lot about and you may feel that the same old tactics will be “good enough”. Not taking the time to get to know the wants and needs of Gen Z can really put your organization at a disadvantage. Leah M Joppy and Associates is ready to help you hone your Gen Z recruitment strategy and will look at your current workplace environment, culture and more to make suggestions as to how you can attract younger team members. Call us at 301-670-0051 or email us at leah@lmja.com to learn more.

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